WHY 613 BLONDE HAIR REQUIRES MORE MAINTENANCE

All of our 613 platinum blonde hair is lightened from our black hair. Which means it has been lifted about 9-10 levels to get to that platinum 613 blonde color. Anytime you lighten hair whether it is only 2-3 levels, 5-6 levels, or like our 613 hair which is 9-10 levels it becomes more fragile which makes it easier to break off because the hair bonds have been broken which is also why 613 hair is more frizzy then our natural unprocessed black hair.

Our 613 hair has not only been processed but also stripped of its natural moisture and oils, therefore it must be handled with care to avoid common hair horrors. To avoid having a dry tangled mess after you’ve made a huge investment always remember GREAT HAIR comes from GREAT HAIRCARE. That is why, when it comes to blonde hair PROPER CARE is the KEY to making sure you get the most out of it. Platinum Blonde Hair will require daily hydrating of Argan Oil and washed weekly with some hydrating shampoo and conditioner. Try to hold back on heat as much as you can, try to keep it at a maximum of 1-3 times a week to avoid drying it out. I recommend to always use cold air setting on your blow dryer and to ALWAYS use a heat protection.